Planning Your Email Marketing Campaign
By now, you’ll be thinking about your own email marketing campaign.
To maximise the impact of your Campaign, follow these four simple steps:
- Build a picture of your intended recipient
- Understand their “Why?” – the deeper reason to buy from you
- Build Relationship Capital with Engagement Emails
- Once you have their trust and interest, explain how your product helps
Above all, with all your Engagement content, address the “Why?” before you start on “How”…
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