The Power of Email
(And why you should give your best ideas away)
Why Do Your Customers Buy From You?
“People buy from you for one of 4 reasons…”
This was a powerful lesson that I learnt very early in my business development career.
I worked for a great manager, Colin – one of the best business development leaders I have known. He was always ready to listen; always ready to show you the way forward. He was a man whom you felt comfortable asking advice.
It was Colin who taught me that very useful lesson.
“People buy from you for one of 4 reasons: