“People buy from you for one of 4 reasons:
Giving your customer useful, relevant information builds your Relationship Capital; sending sales offers reduces your Capital.
Providing useful information is a great way to increase engagement with both potential and existing customers but must be done correctly.
You needed to understand why boat owners want to reduce power consumption, before you tell them how.
To maximise the impact of your Campaign, follow these four simple steps:
Above all, with all your Engagement content, address the “Why?” before you start on “How”…