Implement your Plan
By now you’ll be ready to create your marketing plan.
After that, implementation is everything!
Remember the story told by Steven Covey in “7 Habits of Highly Successful People”?
He placed a number of large pebbles in a jar and asked his students if the jar was full.
When they said, “Yes”, he then dropped smaller stones in the gaps between the pebbles.
Then some fine gravel. And finally, he still had room to add sand to the jar.
The large pebbles represent the important steps in your plan. The sand represents the everyday tasks that can eat up your time.
If you fill the jar with sand, there’s no room for the pebbles…