There’s good and bad follow up…
Not all follow-up is helpful.
Let me illustrate.
We’ve recently started thinking about a new kitchen.
I mentioned this to the owners of a couple of kitchen installation companies I met at a business event.
One sent me 7 emails in two days – mostly about the price of his kitchens. He offered a discount voucher if I buy by the end of the month.
The other owner sent me an article about how to start planning my new kitchen.
He followed up again with the answers to some Frequently Asked Questions.
He’s invited me to come and see the appliances in action at his showroom – whenever I’m free to go.
Which of these do you think I am likely to talk to first?
And who’s email list have I ‘Unsubscribed’ from?