Some of these are immediate maintenance-type projects – like repairing a temperamental fridge or servicing a squeaky winch.
Some are necessary but non-urgent requirements – right now, we’re considering a new sail for the boat.
I’m also investigating projects for the future – like solar panels or a wind generator to provide a free source of electricity afloat.
I get to dream!
One sent me 7 emails in two days – mostly about the price of his kitchens. He offered a discount voucher if I buy by the end of the month.
The other owner sent me an article about how to start planning my new kitchen.
Even more than that, staying in touch with your existing customers is vital to encouraging repeat business.
Simply staying in touch on a regular basis with relevant, interesting ideas and stories will encourage your customers to buy from you again - or refer friends with similar needs.
Above all, follow up relentlessly.